In addition, a delay of just one second can lead to a 7% reduction in conversions. Nearly half of users expect sites to load in two seconds or less, and 40% will leave a site if it hasn’t loaded within three seconds. This negatively affects your bounce rate, which reflects the number of visitors who click away after only seeing one page. The biggest issue with having a slow website is that your users will often lose patience and leave. In fact, making sure your site is fast and performs well is the first of Google’s four Web Fundamentals, and it’s easy to see why. Today’s users expect significantly faster loading times, and your site needs to live up to those expectations. Things have changed a lot since the beginning of the internet. Related: Why Your Site Speed Matters and How to Measure It Why Having a Fast Website Is Vital There’s a lot to cover, so let’s get started! We’ll also look at how you can diagnose problems that slow down your site and, more crucially, how to fix them. In this guide, we’ll explain what you can do to boost website performance and optimize for speed. In fact, even if you’re not an expert in website optimization, you can use several methods to improve your site’s loading times quickly. You can see rising bounce rates, decreased conversions, and poor search rankings.įortunately, there are many things you can do to avoid these problems! WordPress as a platform offers plenty of options for optimizing your site to make it faster and more reliable. In fact, if your WordPress site is sluggish and forces users to wait for even a few seconds, you’re likely to feel the negative effects right away. Speed matters, particularly when it comes to loading time. You can’t afford to waste a second on the internet.
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